How to Lie with Packaging
I just opened a new tube of Colgate toothpaste. I squeezed the tube…. and I squeezed the tube. Then I squeezed it some more. I looked in the hole to verify I was really going to get what I was expecting. It was on it’s way… So I squeezed a bit more. And then something happened, toothpaste started coming out of the hole. I’d guess that this 8.2 ounce net weight container is 20% air.
Just about all single-serving yogurt containers hold about 20% less than they could. Go ahead and pick up a Yoplait container at the store. Flip it over and look at the underside. The bottom of the yogurt containing portion of the container is a full 1/4 of an inch recessed inside the packaging. This is obvious when the package is upside-down. But then it sits right-side-up on a table, the 6 oz Yoplait container looks to be the same size as the 8 oz Dannon container.