Chicco Keyfit 30 Car Seat Advertising is Intentionally Deceptive

Advertising for the Chicco Keyfit 30 Car Seat is intentionally deceptive.

chiccoshopThe Chicco website says that it holds a baby “from 4-30 lbs” but they never mention that there is a very important height restriction. This is a dangerous and deceptive lie by omission. (See the Chicco website) (local archive). But the manual is very clear that it supports a baby “4-30 lbs, 30 inches or less.”
30 inches

You might be thinking, “Yeah, whatever, that is a small matter.” No, it isn’t.

The average baby outgrows the car seat by weight when they turn 30 months (2 1/2 years) oldBut the average baby outgrows the car seat by height at 12 months old! (see the CDC height and weight tables) Our baby was 30″ tall at 9 1/2 months!

The manual dictates that the product lasts 60% less than its marketing claims. That is deceptive advertising. Imagine buying a car that had a 10 year, 40,000 mile warranty! Would you feel cheated?

The Amazon ad doesn’t mention this height restriction either (local archive).

We’ve had our Chicco Keyfit 30 Car Seat for a few months now and it has performed well. But our daughter outgrew it more than a year and a half sooner than we were led to believe by Chicco.

It is a fine product, they don’t need to stoop to this deception. This deception is dangerous for children because if you were to only read the marketing information, you might use this seat long after it was safe to do so.

 

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