Ben and Jerry’s Boycott
In light of Jerry resigning from Ben and Jerry’s because Unilever isn’t holding up their end of the deal, I sent another letter to Unilever:
I wrote to you in March (see my public archive of the letter here) saying “If you abandon Ben and Jerry’s social mission, I will stop purchasing your product and strongly suggest to my friends the same.”
My family has avoided your products since March. Now that the co-founder Jerry Greenfield has left the company for the same reasons, I will actively pursue removing your products from our local shelves by reaching out to friends and local stores, and activism describing how distasteful your products are.
Do the right thing.