{"id":8407,"date":"2020-07-28T13:48:41","date_gmt":"2020-07-28T20:48:41","guid":{"rendered":"https:\/\/www.lee.org\/blog\/?p=8407"},"modified":"2020-07-29T09:01:26","modified_gmt":"2020-07-29T16:01:26","slug":"useful-psychological-theories-and-david-rocks-scarf-model","status":"publish","type":"post","link":"https:\/\/www.lee.org\/blog\/2020\/07\/28\/useful-psychological-theories-and-david-rocks-scarf-model\/","title":{"rendered":"Useful Psychological Theories and David Rock&#8217;s SCARF Model"},"content":{"rendered":"\n<p>Summary: <strong>If you want to win friends and influence people, treat them with Status, Certainty, Autonomy, Relatedness, and Fairness.<\/strong><\/p>\n\n\n\n<p>I use a lot of psychological models and theories to conceptualize my world. The ones I refer to most often are Erikson&#8217;s Theory of Psychosocial Development, Maslow&#8217;s Hierarchy of Needs, Gardner&#8217;s Theory of Multiple Intelligences, and Kohlberg&#8217;s Theory of Moral Development. Look them up, memorize them, use them. They are useful!<\/p>\n\n\n\n<p>I just heard about the SCARF Model and I&#8217;m pretty excited about it (a model isn&#8217;t as generalized as a theory but can be useful nonetheless!) <\/p>\n\n\n\n<p>The SCARF Model was developed in 2008 by David Rock, in his paper &#8220;SCARF: A Brain-Based Model for Collaborating With and Influencing Others.&#8221; <strong>SCARF stands for the five key &#8220;domains&#8221; that influence our behavior in social situations. These are:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Status<\/strong> \u2014 our relative importance to others.<\/li><li><strong>Certainty<\/strong> \u2014 our ability to predict the future.<\/li><li><strong>Autonomy<\/strong> \u2014 our sense of control over events.<\/li><li><strong>Relatedness<\/strong> \u2014 how safe we feel with others.<\/li><li><strong>Fairness<\/strong> \u2014 how fair we perceive the exchanges between people to be.<\/li><\/ul>\n\n\n\n<p>The model is based on neuroscience research that implies that these five social domains activate the same <strong>threat and reward responses<\/strong> in our brain that we rely on for physical survival. So, in brief, look at each of the domains above and think. For example, if a person places you in a lower status than you, that stress can easily trigger your fight-or-flight response (imagine a boss talking down to you). If they put you in a higher status, that can trigger your reward system (imagine getting an award). This works in more situations than you&#8217;d initially consider. And there&#8217;s lots to consider. <strong><strong>If you want to win friends and influence people, treat them with status, certainty, autonomy, relatedness, and fairness.<\/strong><\/strong><\/p>\n\n\n\n<p>Here is the <a href=\"https:\/\/www.lee.org\/blog\/wp-content\/uploads\/2020\/07\/SCARF.pdf\">original paper about the SCARF Model by David Rock<\/a><\/p>\n\n\n\n<p>There&#8217;s many sites that talk about the SCARF Model in more depth, <a href=\"http:\/\/link https:\/\/www.mindtools.com\/pages\/article\/SCARF.htm\">here&#8217;s a pretty good one<\/a>.<a href=\"\"><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>update 7-29-20, I came across a random &#8220;How to influence people&#8221; post on Imgur and about 3\/4 of the items are applied versions of the SCARF model, nice. (though admittedly, some of the tactics in this image are ethically questionable!)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.lee.org\/blog\/wp-content\/uploads\/2020\/07\/psych.png\"><img loading=\"lazy\" decoding=\"async\" width=\"172\" height=\"600\" src=\"https:\/\/www.lee.org\/blog\/wp-content\/uploads\/2020\/07\/psych-172x600.png\" alt=\"\" class=\"wp-image-8429\" srcset=\"https:\/\/www.lee.org\/blog\/wp-content\/uploads\/2020\/07\/psych-172x600.png 172w, https:\/\/www.lee.org\/blog\/wp-content\/uploads\/2020\/07\/psych-86x300.png 86w, https:\/\/www.lee.org\/blog\/wp-content\/uploads\/2020\/07\/psych-34x120.png 34w, https:\/\/www.lee.org\/blog\/wp-content\/uploads\/2020\/07\/psych-768x2676.png 768w, https:\/\/www.lee.org\/blog\/wp-content\/uploads\/2020\/07\/psych-441x1536.png 441w, https:\/\/www.lee.org\/blog\/wp-content\/uploads\/2020\/07\/psych-588x2048.png 588w, https:\/\/www.lee.org\/blog\/wp-content\/uploads\/2020\/07\/psych-14x50.png 14w, https:\/\/www.lee.org\/blog\/wp-content\/uploads\/2020\/07\/psych.png 1200w\" sizes=\"auto, (max-width: 172px) 100vw, 172px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Summary: If you want to win friends and influence people, treat them with Status, Certainty, Autonomy, Relatedness, and Fairness. I use a lot of psychological models and theories to conceptualize my world. The ones I refer to most often are Erikson&#8217;s Theory of Psychosocial Development, Maslow&#8217;s Hierarchy of Needs, Gardner&#8217;s Theory of Multiple Intelligences, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8407","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/posts\/8407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/comments?post=8407"}],"version-history":[{"count":0,"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/posts\/8407\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/media?parent=8407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/categories?post=8407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/tags?post=8407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}