{"id":6544,"date":"2013-10-28T00:20:05","date_gmt":"2013-10-28T07:20:05","guid":{"rendered":"http:\/\/www.lee.org\/blog\/?p=6544"},"modified":"2013-10-28T02:33:21","modified_gmt":"2013-10-28T09:33:21","slug":"acura-doesnt-understand-percent-math","status":"publish","type":"post","link":"https:\/\/www.lee.org\/blog\/2013\/10\/28\/acura-doesnt-understand-percent-math\/","title":{"rendered":"Acura Doesn&#8217;t Understand Percent Math?"},"content":{"rendered":"<p>I saw a fancy fold-out ad on the inside front cover of November 2013 Vanity Fair magazine. It&#8217;s an ad for the 2014 Acura MDX. It has problems.<br \/>\n<a href=\"http:\/\/www.lee.org\/blog\/wp-content\/uploads\/2013\/10\/Acura-ad.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6545\" alt=\"\" src=\"http:\/\/www.lee.org\/blog\/wp-content\/uploads\/2013\/10\/Acura-ad-446x600.jpg\" width=\"446\" height=\"600\" srcset=\"https:\/\/www.lee.org\/blog\/wp-content\/uploads\/2013\/10\/Acura-ad-446x600.jpg 446w, https:\/\/www.lee.org\/blog\/wp-content\/uploads\/2013\/10\/Acura-ad-148x200.jpg 148w, https:\/\/www.lee.org\/blog\/wp-content\/uploads\/2013\/10\/Acura-ad-223x300.jpg 223w, https:\/\/www.lee.org\/blog\/wp-content\/uploads\/2013\/10\/Acura-ad-37x50.jpg 37w, https:\/\/www.lee.org\/blog\/wp-content\/uploads\/2013\/10\/Acura-ad.jpg 1765w\" sizes=\"auto, (max-width: 446px) 100vw, 446px\" \/><\/a><\/p>\n<p>The ad reads, &#8220;<strong>With 99.9993% of the body reimagined to be stronger, lighter and faster<\/strong>.&#8221;<\/p>\n<p>First problem, it&#8217;s not a sentence it&#8217;s only a dependent clause. But let&#8217;s look past that.<\/p>\n<p>Second and vastly more important problem: <strong>99.9993%<\/strong>?? Do they have any idea how high a percentage that is? No they do not.<\/p>\n<p>They are saying that 0.0007% of the body was not &#8220;reimagined&#8221;. If the body weighs 1,000 pounds, then the &#8220;unreimagined&#8221; portion of the body weighs 0.007 pounds, approximately one tenth of one ounce. <strong>That is the weight of a single sheet of paper!<\/strong> The only unreimagined part of the body is the magazine ad we&#8217;re looking at. Ooph!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I saw a fancy fold-out ad on the inside front cover of November 2013 Vanity Fair magazine. It&#8217;s an ad for the 2014 Acura MDX. It has problems. The ad reads, &#8220;With 99.9993% of the body reimagined to be stronger, lighter and faster.&#8221; First problem, it&#8217;s not a sentence it&#8217;s only a dependent clause. But [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6545,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-6544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-poor-design-workshop"],"_links":{"self":[{"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/posts\/6544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/comments?post=6544"}],"version-history":[{"count":0,"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/posts\/6544\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/media\/6545"}],"wp:attachment":[{"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/media?parent=6544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/categories?post=6544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/tags?post=6544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}