{"id":595,"date":"2003-09-11T12:01:57","date_gmt":"2003-09-11T20:01:57","guid":{"rendered":"http:\/\/lee.org\/blog\/archives\/2003\/09\/11\/9-11-03\/"},"modified":"2007-03-02T15:07:46","modified_gmt":"2007-03-02T23:07:46","slug":"how-to-lie-with-packaging","status":"publish","type":"post","link":"https:\/\/www.lee.org\/blog\/2003\/09\/11\/how-to-lie-with-packaging\/","title":{"rendered":"How to Lie with Packaging"},"content":{"rendered":"<p>I just opened a new tube of Colgate toothpaste. I squeezed the tube&#8230;. and I squeezed the tube. Then I squeezed it some more. I looked in the hole to verify I was really going to get what I was expecting. It was on it&#8217;s way&#8230; So I squeezed a bit more. And then something happened, toothpaste started coming out of the hole. I&#8217;d guess that this 8.2 ounce net weight container is 20% air.<\/p>\n<p>Just about all single-serving yogurt containers hold about 20% less than they could. Go ahead and pick up a Yoplait container at the store. Flip it over and look at the underside. The bottom of the yogurt containing portion of the container is a full 1\/4 of an inch recessed inside the packaging. This is obvious when the package is upside-down. But then it sits right-side-up on a table, the 6 oz Yoplait container looks to be the same size as the 8 oz Dannon container.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I just opened a new tube of Colgate toothpaste. I squeezed the tube&#8230;. and I squeezed the tube. Then I squeezed it some more. I looked in the hole to verify I was really going to get what I was expecting. It was on it&#8217;s way&#8230; So I squeezed a bit more. And then something [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-595","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/posts\/595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/comments?post=595"}],"version-history":[{"count":0,"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/posts\/595\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/media?parent=595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/categories?post=595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/tags?post=595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}