{"id":173,"date":"2005-05-26T13:42:11","date_gmt":"2005-05-26T18:42:11","guid":{"rendered":"http:\/\/lee.org\/blog\/archives\/2005\/05\/17\/173\/"},"modified":"2005-05-26T13:42:20","modified_gmt":"2005-05-26T18:42:20","slug":"double-opt-in-double-opt-out","status":"publish","type":"post","link":"https:\/\/www.lee.org\/blog\/2005\/05\/26\/double-opt-in-double-opt-out\/","title":{"rendered":"Double Opt In, Double Opt Out"},"content":{"rendered":"<p>It&#8217;s admirable that most email mailing list providers offer a double-opt-in system. That&#8217;s when you go to a web site, click on a link to subscribe to a mailing list and then you receive an email (the double part) verifying that you actually want to be subscribed.<\/p>\n<p>Why is it that 80%+ of the email systems don&#8217;t have a double-opt-<strong>out<\/strong> system? The vast majority of the time, it&#8217;s even more shallow that. You click on a link in an email and it jumps to a page that reads simply, &#8220;You have been unsubscribed.&#8221;<\/p>\n<p>Duh. What if I clicked on the link accidentally? What if I don&#8217;t want to unsubscribe but <strong>change<\/strong> my subscription? When I ran a large list, fully 10% of the requests I processed were address change requests. It is often a real pain to find the link to subscribe&#8230; such a pain that it&#8217;s not worth doing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s admirable that most email mailing list providers offer a double-opt-in system. That&#8217;s when you go to a web site, click on a link to subscribe to a mailing list and then you receive an email (the double part) verifying that you actually want to be subscribed. Why is it that 80%+ of the email [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-173","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/posts\/173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/comments?post=173"}],"version-history":[{"count":0,"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/posts\/173\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/media?parent=173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/categories?post=173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lee.org\/blog\/wp-json\/wp\/v2\/tags?post=173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}